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What is Market Segmentation? 4 Types & 5 Benefits - Lotame
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What Is Market Segmentation? (How it Works, Careers, …
WebAug 20, 2024 · Market segmentation is the process of dividing a targeted audience into subgroups based on commonalities, ranging from age, gender or location to priorities, … WebMarket segmentation. In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics ... WebJan 11, 2024 · The definition of market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior, and various characteristics.... how many children did lucy ball have